I love technology (.org)

Seth Godin discusses the suggestion that you should drop the “(dot)com” from your marketing material.

The suggestion goes that, in the same manner that we have dropped the “www(dot)” when we say or write a website address, we could drop the end of the address as well.

Seth disagrees with the suggestion, using the good argument that the (dot)com has become a way to say “this is my website address”.

However, the most obvious argument for not dropping the “(dot)com” when telling people your website address is that… many website addresses do not end with ”com”! 

My own website is “.org”, which is a pretty common website extension, as is “.net”, not to mention all the non-american websites with local site extensions, such as “.co.uk”, “.fr” and many others.

My take is this: if you don’t want to appear like an uneducated and domeering american website owner, don’t drop the “.com” when marketing your website address! Ackowledge that the rest of the world exists and you might get more readers/visitors from the World Wide Web

 Additional resources:

 Seth Godin’s “drop the dot?” http://sethgodin.typepad.com/seths_blog/2008/04/drop-the-dot.html

A simple, yet powerful, productivity tool for AutoCAD is called the “pgp” file.

You can access it by going to Tools—>Customize—>Edit Program Parameters (acad.pgp)

It’s a text file containing user-defined keyboard shortcuts for any AutoCAD command you want to use. It comes with some default shortcuts but you are free to change them, or add to them.

The syntax is pretty simple and self explanatory; just copy an existing line and adapt as appropriate.

When setting up a new version of AutoCAD or moving to a different computer around the office, i always customise my pgp file before doing anything else.

If you haven’t done it before, i suggest you take one hour to think about how you work and the commands you use a lot.

Next, you have to think about your physical position, relative to the keyboard, so you can pick the best shortcuts for you. Do you use your mouse a lot?

If you are like me and use it a lot, a good trick is to keep the shortcuts in the left side of the keyboard, so you can have your left hand on the keyboard and your right hand on your mouse.

My most used shorcuts include only one letter, such as “a”, ”c” and so on. 

The next level includes shorcuts with two of the same letters, such as “aa”, “cc” and so on.

Then, i go up to three of the same letters, such as “aaa”.

I find it easier to type two of the same letter, such as “aa”, than “ae” for example, but it’s a personal choice. Do what works for you

Additional resources:

Improved productivity in AutoCAD from cadmonkey.com at http://www.cadmonkey.com/tut4.htm

Most cities now develop their journey planners, to help people find their way around using various modes of transport. London’s TfL Journey Planner is useful but the best i have found and used so far is Brighton’s Journey On.

Not only it provides you with a neat table detailing the various options (walking, cycling, public transport, car), but it also gives estimated cost, estimated carbon emissions, and the amount of calories you would burn.

And if all this information above wasn’t enough, it also provides you with an altitude profile for the cycling option, which is really useful as Brighton is very hilly.

The design is simple and effective.  The main colours are black and white, with an additional touch of purple pink used for links and part of the logo. Additionally, while the website carries out the search, it displays a funny or surprising anecdote or statistics about transport underneath the customary “loading” icon.

An example of simple, beautiful, user friendly and efficient design for all other journey planners websites to be benchmarked against.

Edit (17th April 2008):

Following comments from reader Mark Aberdour from Bricycles (Brighton, Hove and District Cycling Group at http://www.bricycles.org.uk/), it appears that there is a problem with the backend of the website, whereby it doesn’t always display the best cycling route, and recommends cycling routes similar to the car routes. This is clearly an issue and indicates that all the design efforts have gone into the front end, which is really neat and user friendly, but isn’t actually efficient at delivering the information people go there for in the first place.

What about your city’s journey planner? Is it user friendly and accurate?

Additional resources:

Brighton’s Journey Planner http://www.journeyon.co.uk/ 

Legible London http://www.legiblelondon.info

The current TV ad for the iPhone, in the UK, centres around Facebook. It basically asks you if you check your Facebook account every time you are in front of your computer, and it tells you that now, you will be able to do the same when you are, well, away from your computer.

It is a sign of the times that, for marketing reasons, Apple has decided this was a good campaign. Apple is in the initial phase of the marketing campaign, going after the potential “early adopters”. When you see the ad, you are induced into thinking that yes, it would be cool if you could check your Facebook account wherever you were. I’m not a huge Facebook user (I login a few times a week) but it almost worked on me!

Now, forward two years, when all the competing mobile phone brands will have developped handsets similar to the iPhone. Are we all going to log into our Facebook account at every spare second we have?

This morning, i got an email from a musician and producer, suggesting that we collaborate on a song together (along with writing this blog, i write songs). I was in two minds about it for various reasons, so i turned to my partner, asking for advice. My partner pointed out that i didn’t have to answer straight away, that i could think about it for a few days. This answer almost shocked me, because i had somehow convinced myself that i had to reply straight away because i was sitting in front of my computer reading my emails.

I love communication gadgets, i was an early adopter of email, i’m on MySpace, Facebook and many other social networking websites, and i tend to reply to texts and emails as soon as i get them. But it’s good to remind yourself that you don’t have to.

It’s OK to take time to think about things. It’s OK to take time to enjoy what you are doing, be it reading a book, watching a film, having a conversation with your friends, without checking your email, your mobile phone and your numerous social networking accounts. It’s OK to enjoy what is physically around you and live in the moment.

Additional resources: